Context
Dole wanted to continue their efforts to shed light on issues like food insecurity and food waste in a purposeful and creative manner.
Solution
We made use of actual trash as a media space. We placed “malnutrition labels” on trash cans, bags, dumpsters, and trucks across New York City to call attention to staggering statistics on food waste and food insecurity. We effectively made something that often goes ignored, unignorable.
Video Case
