Context

GE Lighting launched its line of smart home products under a new name: Cync (formerly C by GE). The Cync launch included a complete overhaul that went beyond smart light bulbs; it included a new app, cameras, thermostat, a new range of smart lighting, and more.

Solution

We created a campaign that was more than your average product demo. We wanted to introduce this new era of products in a way that showed our audience that they could rely on the same GE brand that has been innovating homes for more than a century. We ended up with a campaign that was a fun and nostalgic homage to the GE legacy.

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