Lanfranco&Cordova
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d-Con

#MissingMice

 
 

Challenge

Summer time in NYC is the best season, but it’s also mice season. All anti-rodent brands talk at the same time using traditional media. So how can d-CON generate buzz about being the #1 selling mice killer?

 
 

Solution

We decided to create miniature missing posters of mice and place them all over the city at mouse level. 

 
 
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Results

With an investment under 100k we generated media impressions worth of an investment of over 2 million dollars. #Missingmice became trending topic in NYC for 2 weeks in row.

 
 
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