Advertising Agencies: MLTI NYC x Lanfranco & Cordova NY
Foot Locker together with Nike launched the new “Home & Away” sneaker Collection, introducing limited edition sneakers for cities like Detroit, Dallas, Philly, Seattle and Baltimore only available at Foot Locker. So how we can create conversation about these new models in the local sneaker community?
We celebrated the unique nuances of sneaker culture within each city. We told the story through an engaging “round-table” bringing together key local celebrities to express what makes their city the Proudest (Detroit), Obsessed (Philly), Underrated (Seattle), Raw (Baltimore) and Hungry (Dallas). Each celebrity represented a different aspect of their hometown (sports, music, art, style), but they all shared passion for sneakers.
HOME & AWAY / PHILADELPHIA
HOME & AWAY / DETROIT
HOME & AWAY / SEATTLE
HOME & AWAY / DALLAS
HOME & AWAY / BALTIMORE
We created a series of films that authentically captured each city’s culture through elevated visual richness generating millions of media impressions and positing Foot Locker as the sneaker expert for sneaker fans all over USA.