Lanfranco&Cordova
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Test Drive With a Purpose

Test Drive With A Purpose

 
 

Challenge

Chevrolet is defining its tagline “Find New Roads” in an emotional way with a global campaign that involves a dealership activation. 

 
 

Solution

We came up with “Test Drive with A Purpose”, by finding out that more 50 million test-drives are taken each year. So we gave drivers the opportunity to do something more meaningful with those test drives, and at the same time define the brand tagline.

 
 

CASE STUDY

TEST DRIVE WITH A PURPOSE / CANADA

TEST DRIVE WITH A PURPOSE / THAILAND

TEST DRIVE WITH A PURPOSE / COLOMBIA

TEST DRIVE WITH A PURPOSE / MEXICO

 
 

Results

The campaign had nearly 6 million views and more than 5,833 days of Chevrolet content have been consumed online. The campaign has been implemented in key markets like Canada, Colombia, Thailand and Mexico making it a truly global dealership activation.