Orangina is the most iconic French beverage. One of its distinct features is that it has real orange pulp, making it better and healthier than the competition, so how we can position Orangina as a fun brand with healthy real ingredients?
Using the iconic “Pinups” of the brand we created a fun statistics campaign in which only the character drinking Orangina saved himself from ridiculous situations. Under the tagline, “Stay Alive drink Orangina”.
The campaign had nearly 10 million views on social media and became a global success transcending the French borders.