We find your brand’s unique voice and stay truthful to its DNA.


Our Founders


Gian Carlo Lanfranco & Rolando Cordova have spent the last 15 years of their careers leading the creative departments of some of the most prestigious advertising agencies in the world (McCann New York, Havas New York, Fred&Farid Paris, BSUR Amsterdam, Wieden+Kennedy Amsterdam, Saatchi & Saatchi Singapore, etc.) 

Born in Lima, Peru, they are considered the most successful Peruvian creatives and the only ones to be interviewed multiple times by the prestigious Lürzer’s Archive. Prior to forming L&C NY-LIM, they worked as Global Creative Directors at McCann New York and McGarry Bowen New York, overseeing integrated global campaigns for clients like American Express, Chevrolet and Microsoft.

Before moving to New York, they worked at Fred & Farid Paris, being responsible for the iconic Orangina account. Prior to that, the pair spent 5 years in Amsterdam working at Wieden+Kennedy and BSUR, launching the multi-awarded global campaign for MINI Countryman and the first ever iPhone App for Coca Cola (The Magic Coke Bottle).

Earlier in their careers, they spent 2 years at Saatchi & Saatchi Singapore helping the agency become Asian Agency of the Year two times in a row. They began their career at Saatchi & Saatchi Lima, where they won the first ever AKQA Future Lions in Cannes.

Lanfranco & Cordova published their first book in 2016 “Por si alguien te dice que no” a manual to turn limitations into creativity, that became a best seller in South America. They also served as juries and speakers for The One Show in NY, New York Festivals Advertising Awards, Dubai Lynx, El Dorado Festival in Bogota and El Ojo de Iberoamerica in Argentina.