MINI was making a range AD for the first time ever. We needed to showcase the four different models in one single AD, but according to driving regulations we couldn’t showcase the cars speeding more than 60km per hour.
We showcased the four different MINI completely static (something that have never been done for the brand) and ignited the emotional connection with fans, as a real monster truck jumped over the cars in real time.
Our film completely captured attendee’s attention becoming a trending topic. Every MINI fan in the world jumped to social media to find out if the MINI family be destroyed or not? We generated over 2 million media impression and re-ignited the emotional connection between fans and the brand.