Challenge

Mini Rocketman was making its first appearance in the Geneva motor show. We needed to capture the audience attention and tell the story of this new MINI.

Solution

Using the latest animation technique, we created a beautifully crafted film showcasing the how all MINI heritage inspired the brand new MINI Rocketman.

Results

Our film completely captured attendee’s attention positioning the Rocketman as the new way to go on the Mini manufacturers line. The film also won a coveted pencil at The One Show and trophies at Eurobest, London International Awards and Epica Awards.