Lanfranco&Cordova
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#Dogreatthings

#Dogreatthings

 
 

Challenge

Microsoft mission is to empower every person on the planet to achieve more with the great tools and technologies they develop.

 
 

Solution

So together with Vanity Fair, Wired and Traveler we developed a social media campaign led by the hashtag #DoGreatThings in which we showcased a collection of real stories of people that inspire us every day. 

 
 

#DOGREATTHINGS: AYAH BDEIR

#DOGREATTHINGS: JONATHAN NEMAN

#DOGREATTHINGS: PAOLA PRESTINI

#DOGREATTHINGS: PAYAL KADAKIA

 
 

Results

The stories lived on Tumblr and each of them expanded to different experiences. People from all over the world learnt about these inspiring people generating over 4 million views.

 
 
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